Projective Flash Profile

Projective Flash Profile from experts to consumers a way to reveal fragrance language... 

Projective Flash Profile from expeats to consumers... 

Projective Flash Profile methodology. AH consumer panels (France, China and United States) evaluated exactly the same products. Consumers were given no indication of the perfume brands and names. The sessions wCTe condncted on separate days and in locations that were specific to each country. The evaluation took place in a sensory booth according to detailed gnidelines. Participants were allowed to take breaks whenever they wished. 

Regarding the methodology, The Projective Flash Profile was carried out in two stages ... 

Similar to what was observed with the previous Flash Profile consumer studies, aU consumers were able to use the Projective Flash Profile methodology. Moreover, no consumers had trouble finding and imagining mental images, emotions or associations with the different perfumes. This is a confirmation of the highly imaginative and very evocative potential of fragrances. 

Concerning the quantitative results of the Projective Flash Profile (mental perception), whatever the country. Emotions, Mental Images and Lifestyles lead to better discrimination of the fragrances. If this differentiation is transversal, the fragrances which have been differentiated are not the same. The sanantic resnlts allow us to understand these differences, which are cultural. Actually, depending on their culture, people identify some characteristics with more acuity. 

The Projective Flash Profile, adapted from Flash Profile, provides us with a more relevant way to understand the consumers. 

The Projective Flash Profile gives us a means to better communicate with the consumer. The information we have about each perfume may be used to illustrate the perfumers and creative team efforts in order to create a profile sheet for each perfume. 

Finally, the Projective Flash Profile used with products having an evocative power... 

Thereby, Projective Flash Profile has become a key LVMH methodology. 

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See also in sourсe #XX -- [ ]

See also in sourсe #XX -- [ ]

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