Fragrances projective flash profile

Projective Flash Profile from experts to consumers a way to reveal fragrance language... 

Similar to what was observed with the previous Flash Profile consumer studies, aU consumers were able to use the Projective Flash Profile methodology. Moreover, no consumers had trouble finding and imagining mental images, emotions or associations with the different perfumes. This is a confirmation of the highly imaginative and very evocative potential of fragrances. 

Concerning the quantitative results of the Projective Flash Profile (mental perception), whatever the country. Emotions, Mental Images and Lifestyles lead to better discrimination of the fragrances. If this differentiation is transversal, the fragrances which have been differentiated are not the same. The sanantic resnlts allow us to understand these differences, which are cultural. Actually, depending on their culture, people identify some characteristics with more acuity. 

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