Principle 4 Involve the target audience

This guideline is probably obvious by now. It is relevant for developing and implementing any behavior-change intervention. When people contribute to a safety effort, their ownership of and commitment to safety increase. Of course, this principle works both ways. When individuals feel a greater sense of ownership and commitment, their involvement in safety achievement is more likely to continue. TTius, involvement feeds ownership and commitment, and vice versa. 

This ownership-involvement principle is supported by litter control research that found much more littering and vandalism in public than private places (Ley and Cybriwsky, 1974 Newman, 1972). When public trash receptacles include the logos of 

I would like to share three effective activator interventions I have used to involve a target audience. All three made use of hand-held cards with safety messages. 

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