Plastic-industry machine sales

Husky is a global supplier of injection molding systems to the plastics industry. Husky designs and manufactures injection molding machines—from 60 to 8000 tonnes, robots, hot runners for a variety of applications, molds for PET preforms, and complete preform molding systems. Customers use Husky s equipment to manufacture a wide range of products in the packaging, automotive and technical industries. The company serves customers in over 100 countries from more than 40 service and sales offices around the world. 

In our illustrative case, identification of these users should present no problem. We have an established pattern of use to start with. Typical uses of engineering plastics will be located in such industries as automotive, aircraft, appliances, business machines, communication equipment, aerospace, and defense industries. Our sales department can help guide us to the right companies in these fields. We should include also so-called secondary accounts — our customer s customers. 

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