Pay-per-click ads

By putting some paid and outbound tactics to work in parallel with your inbound efforts, you can drive leads further down your funnel at a faster rate. This part discusses the importance of paid programs like pay-per-click ads, content syndication, direct mail, event marketing, and inside sales. [Pg.4]

Chapter 11 Helping Buyers Find You with Pay-Per-Click Ads 209... [Pg.209]

Content is the basis of many (if not all) of your lead generation campaigns. When you send an email blast, host an event, or launch a social campaign or pay-per-click (PPC) ad, you re providing relevant (and hopefully insightful)... [Pg.74]

As with the other social channels, you can set your own budget through pay-per-click or impressions. You can also stop your ads anytime if they aren t working for you, so that gives you the flexibility to test. [Pg.170]

Get started with pay-per-click (PPG) ads and other paid channels... [Pg.206]

Best Pay Per Click Advertising i (866) 720 3525 advertisers. tapjoy. com/ad- payment ... [Pg.216]

Contests and sweepstakes are an effective lead-generation tool at tradeshows before, during, and after an event. Contests and sweepstakes get people excited, attract potential leads to your website, give people a reason to click on your pay-per-click (PPC) ad, and are very shareable over social channels. [Pg.261]

Like other ad forms, you can choose your budget and decide whether you want to pay cost-per-click (CPC) or cost per 1,000 impressions (CPM). [Pg.169]

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