Participation in Virtual, Networked Environments Becomes the Objective

PARTICIPATION IN VIRTUAL, NETWORKED ENVIRONMENTS BECOMES THE OBJECTIVE 

Supplier relationship management emerges from this difficult situation 

Most importantly, SRM requires collaboration as a supplement to negotiation. As the participants to SRM move to a more disciplined, strategically focused, and technically enhanced relationship, the sourcing effort moves toward using the supply side to establish a meaningful business model that supports and enhances the joint business strategies. When this is accomplished, the distances between buyers and sellers will diminish and an integrated entity will be prepared to extend the network effort to the customer side. With the enhancements that come from IT and the 

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