Optimizing for keywords

There are many ways to optimize for keywords throughout your site. After you choose and rank your top keywords and determine which page you want to rank for each term, you need to make sure each pe e is optimized — meaning you are making it easy for a search engine to know exactly what your page is talking about. 

Of course, the first step to keyword optimization is through on-page SEO and good content, which I talk about more in depth in the next section. However, there are a couple of additional techniques you can use to make sure each page is optimized correctly for each keyword  

I/ Headline Your headline on a web pc e should always match your keyword page titles. If a visitor clicks your page title in the search engine results, she expects a certain outcome. It is critical for user experience and keyword consistency to make sure your headline (HI, in HTML-speak) delivers the right messe e. Note that your HI doesn t have to match your title exactly, but it should be similar enough that your visitor isn t confused. For instance, if I search for marketing automation on Google, 

I expect to go to a pe e that has a headline about marketing automation, such as Meirketing Automation Success Center. If I go to a peige that says lead nurturing softweire, I might be a tad confused. 

Instead of keyword-stuffed content, create what s called power content for optimization. Power content is educational, informative, credible, and uses natural keyword placement for emphasis. To rank for certain words on certain pages, create power content to optimize your web site pe es to be premiere educational resources on each subject. You want people to come to your site not only to view your content resources, but you also want to create a main page that people view as the definitive page on your keyword. 

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Make sure your company page is well optimized for keywords. People will be secirching by using those terms, and you want to make sure that you show up. 

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See also in sourсe #XX -- [ ]

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