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National Broadcasting Company

NBC (Bollapragada et al., 2008) National Broadcasting Company used a qualitative approach to predict advertising demand for pricing and revenue projections. It used a combination of Delphi method and "grassroots" approach that used customer surveys by sales personnel. [Pg.62]

See other pages where National Broadcasting Company is mentioned: [Pg.1817] [Pg.1817] [Pg.155] [Pg.62] [Pg.7] [Pg.155] [Pg.253] [Pg.1574] [Pg.2389] [Pg.964] [Pg.123] [Pg.362] [Pg.126]