Multinational Company Development in China

The experience of multinationals in China has yielded some enduring lessons. Specifically, a company s expansion into China moves through three broad phases entry, country development and global integration. Each phase has distinct goals, organizational requirements and challenges. 

80 Plastics China Technologies, Markets and Growth Strategies to 2008 

Establish the corporate brand with both local and national government Provide services to new business units as they enter the China market 

Good in unstructured environments Experienced starting operations in developing countries 

Expand operation to several initiatives and several regions or localities Coordinate lobbying and negotiation with Chinese government across all business units articulate one face to China  

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