Motivations for Not Purchasing Organic Beef

Those respondents who stated they would not purehase organie beef both at the first and at the second lower bid price were asked about the reasons for their response. Three answers were prompted (the item other reasons was never ehosen) The priee is too high 1 wouldn t trust it is really organie Organie beef is not superior to regular beef . The answers (Table 11) are of interest for assessing the impediments to consumption. 

More exactly, those respondents consuming regular beef and not answering Yes, I would buy it in the same quantity I m currently consuming , and those who did not consume regular beef and stated they would not come back and purchase organic beef at the proposed price. 

The shares are calculated over the total of those who were asked the price of regular beef Those who did not consume it were obviously not asked the price. 

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