Measuring product use and intake

Three distinct facets of product use are commonly measured in food choice research purchase intent, acute intake, and habitual intake. The first construct, purchase intent. 

As noted in the introduction, each variable in Fig. 3.1 is assumed to be a driver of the next variable in the chain. The following sections discuss data regarding this assumption. 

Given Priestly and Wundt s observations in the Introduction , it should go without saying that altering the ingredient levels in a food to alter the sensations elicited by that food are assumed to influence liking. Indeed, countless reports over the last 60 years recapitulate this (e.g. References [8, 98-104]). As just one example, Drewnowski and Moskowitz showed that liking for a salted snack varies as both a function of salt 

Rapid Sensory Profiling Techniques and Related Methods 

3 Exploring the causal chain within a group of individuals 

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