Marketing organic produce

Challenges such as these, in the developing market, are discussed in this chapter, and possible solutions put forward. It is important to 

In Denmark, the organic food market was initiated by government subsidies and advisory services to organic farmers. Until 1993, the consumption of organic food was at a steady 1 % to 2% of the total food market share (Wier Calverley, 2002). However, consumption 

New figures from GfK, a Danish market research agency, show that total market share for organic meat, fruit and vegetables, in the first 6 months of 2003 was 5.6%. Doorstep schemes are attracting interest. Some examples of the activities organised  

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The costings exercises can also help with decisions on pricing (see Chapter 9, Marketing Organic Produce). The absorption costing... 

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