Product Development and Market

There are two reasons why it is difficult to give examples of already marketed products based on encapsulation used in detergents or even household and consumer products. One is the fact that the technology is still not always applicable in a cost-effective way The other reason is that it is not always known that an encapsulated material is used, because companies like to keep the know-how in-house. Still some technologies are being used in daily life already [1, 2, 59]. 

PFW Aroma Chemicals B.V. (Barneveld, The Netherlands) is highly appreciated for their willingness to make results presented in Eig. 20.2 available for presentation. 

Scientific Committee on Cosmetology (1997) Notes of Guidance for Testing of Cosmetic Ingredients for Their Safety Evaluation 2nd revision 1997, Ann 9. 

Anderson K (2006) [TC]. http //www.techexchange.com/thelibrary/innovateor.html 

Zeller BE, Salleb EZ, Ludescher RD (1999) Trends Eood Sci Techol 9 389 Pothakamury UR, Barbosa-Canovas GV (1995) Trends Pood Sci Techol 6 397 Korus J, Tomasik P, Lii CY (2003) J Microencapsulation 20 47 Qi ZH, Xu A (1999) Cereal Pood World 44 460 Sheu TY, Rosenberg M (1995) J Pood Sci 60 98 

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Organic foods t5q)ically command a price premium over conventionally produced foods at the producer level and this is carried forward to the retail level. The price premiiun is a result of the higher production and distribution costs associated with organic products, and the tendency for demand to exceed supply. The size of the price difference varies between countries, level of market development and product, but a premium of 20-30% is common and, depending on supply and demand, can be considerably greater. 

Analytical Methods Development occurs as required to meet Marketing, Development, and Product Safety Needs. 

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