Market-centric spheres

The demanding customer or customer segment is king in this sphere. Customer requirements place special demands on the supply chain for one of the products. This market-centric sphere takes into account Product I s unique requirements. Getting the supply chain right for customers is critical to success. 

Sphere C Market-Centric and Vertically Integrated — Market 1, Product 1, Product 1 Manufacturing... 

A choice of spheres is represented by two ovals, as shown in Figure 18.3. The first covers all the products sold in the Korean market. The second shows one sphere for microwave ovens sold in North America, Latin America, and Europe. One sphere is product-centric another is market-centric. The other dimension, operations, would also need to be defined. For our Korean sphere, it would presumably include all local production facilities that support the market. For the microwave-oven market, it would encompass the existing source for those markets. 

Sphere B Product-Centric — AH Markets-Product 2, Product 2, Product 2 Manufacturing Facilities... 

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