Lead generation goals

This chapter goes into detail to help you define your lead generation goals, craft your lead generation road map, build a business Ccise for lead generation to key stakeholders, and align your sales and marketing teams. 

Chapter 3 Setting Your Lead Generation Goals 29... 

Whether you are the speaker or are just coordinating the webinar, you need to make sure you create the right presentation and that it accomplishes your lead-generation goals. 

A ring-fused 2-pyridinone library was designed and syntiiesized for herbicide discovery. As a lead generation effort, tiiis library achieved its goal of producing actionable chemistry that warranted synthetic follow iq>. Substituents for tile library were chosen based on hrabicide lead-like properties and irqiut from product team scientists. The library produced molecules with herbicidal activity in broad leaf and grass weeds. 

The best way to lay out your goal metrics is to create a worksheet listing overall goals for lead generation and then goals for each individual channel for which you intend to spend time developing a strategy. 

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