Kano model

The data obtained must be translated into language that is understood by the company and its people. It is this translation that must extract the customers needs and wants and put them in words that the designers, manufacturers, etc., can use in their tasks. Yet, the intent of the customers words must not be lost. This is not always an easy task, but is a vitally important one. Another facet of this is the determination of unstated but pleasing qualities of a product that might provide a marketing edge. This idea has been sketched by the Kano model, shown in Fig. 23.15. 

The Kano model, developed by Noriaki Kano, a Japanese professor, describes these pleasers as the wows. The model also shows that some characteristics of a product are not even mentioned by customers or potential customers, yet they must be present or the product will be deemed unsatisfactory. The wows are not even thought of by the customers but give the product a competitive advantage. An often cited example is the net in the trunk of the Ford Taurus that can be used to secure loose cargo such as grocery bags. 

Although several indices of similarity between data sets have been proposed (Kano et ai, 2001 Kano et al, 2002), the Q statistic is used in C-JIT modeling. The Q statistic is derived from principal component analysis (PCA), which is a tool for data compression and information extraction (Jackson and MudhoUcar, 1979). 

Zhang, Y., Luh, R Yoneda, K., Kano, T. and Kyoya, Y, 2000. Mixed-model assembly line scheduling using the Lagrangian relaxation technique. EE Transactions, 32(2), 125-134. 

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Kodera, M. Kano, K. Funabiki, T. In Oxygenases and Model Systems, Funabiki, T., Ed. Kluwer Academic Publishers Dordrecht/boston/london, 1997 pp 283-344. 

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