Industrial revenue sharing agreements

To provide an example that is closer to the customer, consider the problem faced in past years by Blockbuster Video, a renter of videotapes ([37]). Movie studios had charged video rental companies 65 to 100 

The main message is that revenue-sharing agreements need an effective information system to guarantee compliance. But, as we shall see later in this chapter, they enable supply chain coordination and can thus generate Pare to-improving outcomes for participating companies. 

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