Impact of Competitors on the Supply Chain

Consider how competitors impact a supply chain ([59]). Use the following questions to check performance relative to competitors. 

How do our product attributes match customer requirements How do our competitors product attributes match customer requirements The goal of this question is to understand whether there are differences in the extent to which our offerings and the offerings of the competition match the attributes demanded by our customers. The relevant attributes could include the extent of product customization to buyer requirements, the buyer-delivery flexibility vs. the delivery offered, and buyer preferences for the level of involvement in the supply chain vs. the level currently offered across the industry. 

The goal of this question is to compare customer perceptions of service offered by our competitors to the service we offer. Can differences in perceived service be traced to strategic choices in product attributes we make vs. those made by our competitors As an example, if we offer customized products while our competitors offer off-the-shelf solutions, then we should expect customers to face higher lead times for our products vs. our competitors products. After analyzing the response to this question, one should decide whether to maintain or adjust product characteristics to match the competition. 

Where in the product life cycle do our products sit, and how have we adjusted our supply chain strategy to match Where are the competitors products located in their life cycle  

How coordinated are the supply chain choices with the company strategy How does this differ from our competitors If our competitors have a coordinated supply chain and we do not, then the relative efficiency of competitors may require coordination of our supply chain. Note that the coordination of all competing supply chains does not guarantee improved profits, but only su ests a competitive necessity. The decision then is whether to continue to eng e as needed or to change market focus. 

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