How Will Competitive Advantage Be Developed

Porter has written several books on competitive advantage. He has some very good concepts that can be nsed. There are several different strategies that can be used to create competitive advantage. These are  

These are the different strategies that can be implemented in an organization. As one or more of these strategies are selected, the impact on the supply chain must be considered. Let s look at each one for their impact on the supply chain. 

This strategy can change the relationship with the customer. As a result, new and/or different types of relationships will be involved. A new supply 

This strategy will change the relationship with a supplier. Again, different types of relationships will need to be developed. As a new map of the supply ehain is eompleted and understood, the new requirements need to be eommunieated to the organization for this strategy to be successful. 

This strategy is successful when a company uses creativity with their products and applies them to other areas or businesses. An example of this is where polyester resins are the basis for mai different things like shower stalls, bowling balls, shirt buttons, car parts, boats, and so on. Creativity was used when each of these markets was opened. Top management needs to allow their people to be creative so that this strategy can be successful. 

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