How do I approach the customer

When you have found the target group for your product, you then have to sell the products. It should be borne in mind that selling and buying are governed by a particular process. 

The art of selling revolves around converting the interested (potential) customer into a purchaser. It is helpful if you as the producer (seller) can put yourself into the situation (role) of the purchaser. Even if you do not sell direct to the consumer but only deliver to a bulk buyer, you should still have a clear picture of the buying process and be able to judge sales successes and failures according to the inherent laws of the buying process. 

Customer behaviour is essentially dependent on observance of the laws of the buying process. If you ignore customers and do not provide them with information, you will not persuade them to buy, even though they may be interested in the product itself. 

What are the possible approaches for achieving success on the market  

Just as there are many different types of business, there is a wide variety of possible strategies for success. For this reason just two examples of possible approaches will be given here. 

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