Gomez Advisors

The Web (you guessed it) is the best place to turn for information on sizing up the brokerages. The first place you should start is the site for Gomez Advisors (http //www.gomez.com). 

One of the biggest research firms to track the online brokerage sector early in its development is Waltham, Massachusetts-based Gomez Advisors. Julio Gomez launched the company in 1996, and one of his strongest offerings was—and still is—the Online Broker Scorecard (Figure 7.1), which tracks both discount and full-service firms. 

Special thanks to the analysts who provided a wealth of industry data Andy Nybo of TowerGroup, Dan Burke of Gomez Advisors, Todd Eyler of Forrester Research, Shaw Lively of IDC, David Furlonger of Gartner, Ravi Bhojwani of Datamonitor, Justin Hughes of Robertson Stephens, and Rich Repetto of Putnam Lovell Securities. 

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