Generating Leads with Content Marketing

Content marketing can be defined many ways, but 1 like C.C. Chapman s the best, from the book Content Rules  

Content marketing isn t new. Brands have been using the concept of content mcirketing to tell their story for decades. In 1895, John Deere released a customer magazine that now has 1,500,000 subscribers worldwide. In 1904, Jell-0 created a recipe book that contributed to 1,000,000 in sales by 1906. 

Consider even early cave paintings. Engaging cin audience through a story has always been a primary way humans communicate with one another. Brands need to integrate this tactic into their lead generation efforts. Content meirketing becomes particularly important cis the new buyer self-educates 

According to Heidi Cohen, content marketing expert and blogger, content marketing s major attributes include the following  

Embodies the product or firm s core brand elements 

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Chapter 6 Generating Leads with Content Marketing 75... 

Fuel your inbound lead-generation campaigns with content marketing... 

This book was not designed to be read cover-to-cover (unless you want to, of course). Each chapter provides practical marketing techniques and tactics you can use to promote your business and generate more leads. You can pick it up and choose what chapters to read at any time. For instance, maybe this week you want to leeirn about content marketing (Chapter 6), but next week you have a meeting with your executive team and need some tips on measuring and analjdics (Chapter 20). You can pick the book up at either one of those chapters and be ready to execute without too much jumping eiround. 

This is another biggie, and one that I see time and time c ain, especially for companies Just starting out with lead generation and content marketing. Instead of building a solid foundation of educational thought leadership, these companies fill their funnel with promotional papers and demos. These types of assets won t resonate with buyers until they are ready to buy Don t be cifraid to push out content that doesn t beat your own chest. The soft, relationship sell of educational content will reel your lead in over time. Plus, you can quickly become a leader in your space, which helps your trust and credibility... 

If you maintain these relationships, you can reach out to them from time to time to ask for favors or links. Influencer marketing is hcird and probably should be a For Dummies book all its own, but it s an important concept when it comes to SEO for lead generation. If the influential people in your space trust and value your content, Google will rank it highly, and you can also build trust with your leads because your site is being linked to from influential sources that they trust. 

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