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Framing Scientist Activism

Second, we have found it extremely effective to have one of our most senior scientists involved in that activity. This eliminates the hands-off, nonscientific minds coming back and trying to describe things to the scientific mind. Having a senior scientist involved also puts someone out there who understands the possibilities of science. They then frame and see the problems differently. Having scientific expertise in the marketplace and working with the broader marketplace instead of a specific customer is key to identifying unmet market needs. [Pg.14]

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