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Ford Edsel

In the late 1940s, surveys showed that many potential customers wanted to buy the Ford Edsel. When it was offered in the 1950s, most of them did not. [Pg.180]

Failure. Self-diagnosing—like the infamous Ford Edsel, rejected by the market almost as soon as it is introduced. Ford had the good sense to see this and drop the product instead of converting it into an investment in management ego. Terminate as soon as possible. [Pg.113]

In August 1940 (almost a year after World War II began), the Frenchman had written the first known letter to Edsel Ford, cautioning him that all letters were censored that his would give the true situation "but very often not all the truth" that French Ford would reach a production of 20 trucks a day within 3 weeks, which was better than... [Pg.253]

The first Frenchman to go to Berlin was welcome in Dearborn, too. He wrote a second letter to Edsel Ford twelve days after the first letter, enclosing an audit of profits accruing from his expanded business— 1,600,000 francs. The cash position of the firm was weak in dollars, because of world restrictions imposed by the United States Treasury. "But, as you know, our gold standard has been replaced by another standard which, in my opinion, is a draft on the future, not only in France and Europe, but, maybe, in the world."... [Pg.254]

This letter was answered personally both by Charles E. Sorenson, general manager of the Ford Company of Dearborn, and by Edsel Ford. They congratulated him on his "remarkable achievement" in "guiding our business in the unusual situation that it is in... [Pg.254]

That Edsel Ford, too, believed it a family matter was shown by an increasingly warmer attachment to Dollfus. On October 10, he cabled ... [Pg.254]

By August of 1941, evidently because the United States was by now irrevocably committed to all steps short of open war against the Axis, and because "everything will be scrutinized by the censors," Edsel Ford hesitated. Something decided him to go on corresponding anyway. Pearl Harbor made no difference. Two months after Peart Harbor, Dollfus was reporting net profits for 1941 of 58,000,000 francs. He wrote ... [Pg.256]

In March 1942, the Ford plant at Poissy, France, was severely bombed by the R.A.F. The news went to Dearborn via a personal letter from an obscure employee at Poissy, to a fellow employee at Dearborn, who passed the letter on to Sorenson. In May 1942, Edsel Ford himself reacted to these events "It is interesting to note that you are laying plans for a more peaceful future." Mentioning the bombing, he wrote "Photographs of the plant on fire were published in American newspapers but fortunately no reference was made to the Ford Motor Company."... [Pg.256]

By August 15, 1942, according to Dollfus letter to Edsel Ford (via Lesto), production had been resumed at the same rate and "machinery and equipment restored to its pre-bombing status."... [Pg.256]

On September 29, 1942, Dollfus reported to Edsel Ford that the Vichy government had paid French Ford 38,000,000 francs for damages incurred in the bombing of Poissy. Dollfus added that the Ford assets in France had been conserved regardless of various obstacles encountered. [Pg.256]

The Ford Motor Company once rejected the name Utopian Turtle-top for one of its new cars, choosing instead to call it the Edsel (that name obviously didn t help sales either). [Pg.512]

In traditional production systems, the risk associated with introducing new products is substantial. In some industries, the cost of launching a product is so high that a failure can threaten a company s viability (e.g., the failure of the Edsel did serious financial damage to Ford in the 1950 s). In other industries risk is associated more with the distribution channel (e.g., Barnes and Noble cannot stock every book it offers in every store and so must decide what to... [Pg.301]

It is not actually clear from the records whether Garvan sent his letter to the American LG. directors. Garvan to Charles E. Mitchell, W. C. Teagle, Edsel Ford, Paul M. [Pg.635]

The electron micrographs lib, c and d have been obtained fix>m Dr. J. H. L. Watson, The Edsel B, Ford Institute for Medical Research, Prof. Dr. W. Heller and Dr W. Wojtowicz, Wayne University, Detroit. Their kind coliatn ation is gratefully acknowledged, cf, J. H. L. Watson, W. Heller and W. Wojtowicz, /. Chem. Phys., 16 (1948) 997 999. [Pg.77]


See other pages where Ford Edsel is mentioned: [Pg.736]    [Pg.736]    [Pg.28]    [Pg.252]    [Pg.254]    [Pg.255]    [Pg.256]    [Pg.308]    [Pg.420]   
See also in sourсe #XX -- [ Pg.308 ]




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