Exploring Email Service Providers ESP

An email service provider inherently has less functionality than marketing automation. The main function of an email service provider (ESP) is to send emails. Mostly batch-and-blast, ESPs are good if your business is highly focused on email communications. They also provide basic metrics attached to your email efforts. However, note that they do not provide functionality for lead management (lead nurturing and lead scoring), and they do not provide the depth of metrics that marketing automation platforms can provide. 

If you are a small business or on a budget, an ESP could be a good choice because many low-cost providers are available to fit all levels of need. ESPs are also a popular choice amongst buslness-to-consumer (B2C) businesses who aren t looking for the depth of functionality that a marketing automation system can provide, and who are primarily focused on large email sends. 

Responds (www. responsys. com) Responsys uses customer demographics and behavior to tailor messages to individual audiences. Like ExactTarget, Responsys helps users manege email ceunpaigns with calenders and automated scheduling. Responsys is recommended mostly for enterprise companies. 

Inf/esti ating Social Media Tracking Toots 

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