Executives Set Objectives

People normally pay most interest to what the CEO wants them to pay interest to. If this happens to be safety, safety will get their attention. Executive leadership, commitment, and a desire to improve the work standards and reduce high-risk behavior and high-risk conditions lead to better safety, production, and higher quahty standards. Only executives can set safety objectives that can be cascaded down to lower levels within the organization, and which will eventually bring about a change in the safety culmre. 

Participating at the safety committee level, steering the activities that lead to the achievement of safety objectives, and maintaining the safety momentum are prime, but often neglected, functions of management. 

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