Dragon Fruit

Scenario To illustrate Nine Windows, let s say we want to grow Pitaya, a plant that produces the unusual-looking, but tasty and highly nutritious dragon fruit (Exhibit 6.1). Pitaya grows best in tropical, semi-dry environments, but we want to farm it in Colorado. So, our goal is to determine a way to cultivate the Pitaya plant in a colder climate. 

In the center box, put a brief description or a picture related to the innovation opportunity or JTBD (see Jobs To Be Done, Technique 1). In our example, the distinctive dragon fruit may be the first thing that comes to mind. However, since we want to make the Pitaya plant more tolerant to colder climates, we ll put that in the center box instead of the fruit. 

EXHIBIT 6.1 Dragon fruit with its antioxidant properties has captured the attention of mainstream companies inciuding Snappie, Tropicana, and Sobe. 

In 1786 William Nieholson wrote A Dictionary of Practical and Theoretical Chemistry. In this work Nicholson mentions that a chemist named Neuman, on distillation of storax (a balsam derived from the tree Liquambar orientalis), had produced a fragrant empyreumatic oil . In 1839 E. Simon carried out some similar experiments, apparently quite independently, and again obtained this essential oil which he ealled styrol. In 1845 M. Glenard and R. Boudault reported on the production of styrol (now known as styrene) by dry distillation of dragons blood, a resin obtained from the fruit of the Malayan rattan palm. 

Dragon s blood Fruits of Daemonorop draco palms Varnish... 

Little used today is Dragon s blood, an oleoresin obtained from the fruits of Daemonorops draco, a native palm of southeastern Asia and the Molucca Islands The resins exudes from the surface of the ripening fruits. It is removed from them by boiling in water, The resin is then moulded into balls or long sticks. It is sometimes used in making varnishes and lacquers. 

Dragon s blood The resin exuding from the fruit of a Malayan rattan palm (Calamus draco) or from other species Of calamus. This Is the true dragon blood of commerce, used for coWlng varnish and other substances. Draught, draft Act of drinking or Inhaling a drink. 

Dragon s blood n. Dark red resinous exudation, obtained from the surface of the fruit of the Calamus draco and similar species. Used to some extent as a colorant in coatings. 

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