Cultural factors of the demand for innovations

Such as Albach (1993), Albach et al. (1989), Steenkamp et al. (1999), Herbig, Palumbo (1994). More authors, however, study the relationship between culture and new product development, see e.g. Nakata, Sivakumar (1996) for a review. 

These attributes seem very general and not consistent with observations. For instance, the United States are characterised with failure tolerance, despite the fact that the exten- 

A comparison within European countries could not confirm the influence of religion on the usage of contraceptives (Unger, Lachnit-Fixson 1993). 

Personal communication with official from Bayer AG, 1993. 

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