Cross-cultural Starting Points

despite difficulties in communication, the future bodes well for new Chinese-Western business. The Chinese are working hard to catch up and compete with Western-style enterprises. Business schools are sprouting up on mainland China and Chinese students are learning about the concepts of corporate image, brand equity and intellectual property. 

For Westerners anxious to conduct business in China, the key is to move now, learn the rules of the game and start by developing the fuanxi needed to establish and grow a business in China. Don t expect immediate results. Have patience. Each year invested now in China will pay back in the future as relationships of the moment develop through long and careful nurturing. 

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