Coop selections

Of the many Coop selections, Goldrush (Coop 38), Pristine (Coop 32) and Enterprise (Coop 30) appear to he the most interesting at the present time. Goldrush ripens very late. Pristine is a summer cultivar and Enterprise a storage cultivar. 

ENTERPRISE (v). Origin USA, Selection No. Coop 32 multiple cross of Malus floribunda 821, Golden Delicious and McIntosh Vj-resistant, some susceptibility to canker dark-red colour and moderate flavour quality, high fertility and large fruit size moderate shoot growth, sensitive to cold in storage. 

Furness SC, Zhang X, Coop A et al (2000) Probes for narcotic receptor-mediated phenomena. 27. Synthesis and pharmacological evaluation of selective delta-opioid receptor agonists from 4-[(aR)-alpha-(2S,5R)-4-substituted-2,5-dimethyl-l-piperazinyl-3-methoxybenzyl]-N, N-diethylbenzamides and their enantiomers. J Med Chem 43 3193-3196... 

The Coop brand products are produced by suppliers directly selected and managed by Coop Italia. The whole group represents 315 processors and 132,000 farmers (Ancc-Coop, 2005), implying thousands of inspections and analysis (see Zucchi, 2005 for more details). The closeness between suppliers and distribution companies can be observed in the cattle, poultry and pig sectors (Ancc-Coop, 2005). Partnership is encouraged between companies and suppliers both in specifying technological solutions and in developing efficient control systems. 

The Coop Itaha approach aims at gaining efficiency by widening the scale of each activity. But it is also a powerful tool to establish common principles in order to support and systematically enhance the reputation needed for the brand Coop. Ex ante activities supporting the brand and the related strategies of food safety and quality are concerned with the selection of potential suppliers. Horizontal activities thus reduce search costs due to a) the enlarged scale efficiency in search and selection activities and b) the possibility of supporting the selection process by... 

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