Conclusion pros and cons of rapid sensory methods in the automotive context

5 Conclusion pros and cons of rapid sensory methods in the automotive context 

There are several significant advantages to the use of rapid sensory methods in our particular context. 

Therefore, as an alternative to the use of conventional profiling, the duration of Plash Profiling can be seen as a relief. Assessors are usually involved for 4-8 h. In the portfolio of sensory studies at Renault, an FP study can thus be considered as a preliminary study. If the results are not completely satisfactory, but promising, assessors and their management usually agree to continue the study. If the results are not satisfactory at all, the study can be ended rapidly without much harm done. FP could be a way to get a foot in the door.  

Moreover, this methodology, if correctly understood, is quite flexible. Therefore we do not hesitate to adapt the protocol according to the spedlic objectives of the studies. This is the case for the roll and lateral support perception study, where we needed a common minimum set of sensations but wanted to preserve the inter-individual differences of perception between the participants. 

The second advantage of FP here is linked to the free choice aspect of the description and could concern a wider range of products, beyond cars. 

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