Conceptual associations

Despite peridotite xenoliths in basalts being recognized for several centuries and comparisons being made to Iherzolite massifs (Lacroix, 1893), it was not until work on garnet peridotites and diamonds in kimberlites by Fermor (1913) and Wagner (1914) that such xenoliths were conceptually associated with a peridotite zone in... 

Each of the terms in Eq. 14.7 can be conceptually associated with different phenomena present during a chromatographic separation. The first term, A, results from the different paths that the solute molecules in the mobile phase take in traveling around or through the stationary-phase particles its value is independent of flow rate, and smaller particles yield smaller values of A and hence smaller HETP values. The second term, B/v, arises from longitudinal diffusion as a result of the flow profile, shown in Figure 14.1. 

Because of a conceptual association of both melanocytic and neuroendocrine proliferations with the neuroectoderm, it could be expected that these categories of neoplasia might demonstrate signihcant immunohistologic homologies. With the passage of time, however, it has become clear that there are both consistent similarities and differences between them. 

The focus is on the concept of "directed" association and of stability. The existence of an intermolecular bond is conceptually associated with the energetic stability of the aggregate. 

In the same line of thinking, market researchers have attempted to use rapid sensory methods to evaluate how consumers perceive products, not only in terms of sensory attributes, but also in terms of expectations, emotions, evocations, lifestyles, etc. BaUay et al. present a very nice example of how Flash Profile can be adapted to investigate these aspects in Chapter 19 of this book. This evolution has also led researchers to adapt sensory techniques to investigate concept fit (Carr et al., 2001 Lee and O Mahony, 2005) and conceptual associations (see Chapter 5 of this book). 

This section describes the nature and role of concepts (Carey, 2009), sometimes referred to as implicit associations (Greenwald and Banaji, 1995 Greenwald et al 1995) or conceptual associations (Thomson, 2010), and how these might be elicited and quantified (Thomson et ai, 2010 Crocker and Thomson, 2014 Thomson and Crocker, 2014). 

For practical purposes, there are two aspects to conceptual profiling fhat need to be considered separately concept description and quantification of degree of conceptual association. 

If the objective of the study is to obtain a consumer-based description of the sensory characteristics of the products, the list of terms should only include sensory attributes. However, both sensory and non-sensory attributes can be included in the list of terms in those studies in which the relationship between the sensory characteristics of the products and consumers emotional or conceptual associations are to be explored (Piqueras-Fiszman and Jaeger, 2014). 

CATA questions are a simple and versatile tool for collecting information about consumer perception of the sensory and non-sensory characteristics of products. CATA questions are for uncovering consumers emotional and conceptual associations of food products, and for studying how these associations are shaped by sensory and non-sensory characteristics. 

Conductive-system dispersive response involving mobile charge may be conceptually associated with the effects of three processes ... 

The archaeological evidence of early Christian baptisteries also makes concrete the conceptual associations between baptism, burial, and rebirth. ... 

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