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Competitive advantage through value

In the balance sheet trends against peer groups, Dell and Apple both built a competitive advantage through process innovation. Today, supply chain excellence is no longer about operational excellence and costs instead, when done right, it defines new business models and drives new forms of value. [Pg.55]

Carothers, G., Adams, M. (1991). Competitive advantage through customer value The role of value based strategies. In M. Stahl G. Bounds (Eds.), Competing globally through customer value (pp. 32-66). New Yoik Quorum Books. [Pg.76]

Of course, true competitive advantage is usually the result of making coordinated innovations on multiple fronts. Through the combination of its iPod and iPhone products with its iTunes business model, Apple created about 70 billion in shareholder value in just three years. Amazon s business model innovation of cutting out the brick-and-mortar store is coupled with service innovations such as 1-Click, Recently Viewed Items, Customer Reviews, and Books You Might Also Like. This is a taste of how these companies have innovated across the board. [Pg.378]

The value chain is a systematic approach to examining the development of competitive advantage. The chain consists of a series of activities that create and build value. They culminate in the total value delivered by an organization. To analyse the specific activities through which a firm can create a competitive advantage, it is useful to model the firm as a chain of value-creating activities. A value network is a business analysis perspective that describes social and technical resources within and between businesses (Porter 1985). [Pg.44]

The effect of outsourcing is to extend the value chain beyond the boundaries of the business. In other words, the supply chain becomes the value chain. Value (and cost) is not just created by the focal firm in a network, but by all the entities that connect to each other, This extended enterprise , as some have termed it, becomes the vehicle through which competitive advantage is gained - or lost. [Pg.11]


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