Collaboration retail event

Retail event collaboration Highly promoted channels or categories All industries other than those that practice EDLP... 

In many retail environments, such as supermarkets, promotions and other retail events have a significant impact on demand. Stockouts, excess inventory, and unplanned logistics costs during these events affect financial performance for both the retailer and the manufacturer. In such a setting, collaboration between retailers and suppliers to plan, forecast, and replenish promotions is effective. 

Retail event collaboration requires the two parties to identify brands and specific SKUs that are included in the collaboration. Details of the event—such as timing, duration, price point, advertising, and display tactics—are shared. It is important for the retailer to update this information as changes occur. Event-specific forecasts are then created and shared. These forecasts are then converted to planned orders and deliveries. As the event unfolds, sales are monitored to identify any changes or exceptions, which are resolved through an iterative process between the two parties. 

P G has implemented some form of retail event collaboration with a variety of parmers, including Walmart. 

The STB administers Tourism Development Assistance grants for corporate efforts, separately or collaboratively, which are deemed likely to boost Singapore s tourism. Tourism businesses can also take advantage of tax inducements such as concessionary rates for approved major events and an investment allowance for flagship retail, food and beverage and entertainment outlets. Those involved in inbound tourism promotion and local trade exhibitions can also claim a double tax deduction (STB, 2008d). 

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