Calibration best-worst exercise

The application of BWS to conceptual profiling and the associated data analysis procedures are described in detail by Thomson et al. (2010) and by Thomson and Crocker (2014). Subsequent to this, we have developed a variant of BWS where the best-worst exercise described above is augmented by a calibration best-worst exercise in which the roles of the conceptual terms and objects are reversed. Referred to as 2-way best-worst scaling, this procedure represents a major methodological advancement because it overcomes the problem of relativism in BWS, thereby faciUtating... 

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