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Business and the Alchemy of Self

Why do we build businesses I am always asking myself and others this question and I get run-of-the-miU answers such as I like the control it gives me over my own time or I need to be there for my kids and feel more fulfilled or the ever popular I want to make more money. I know there s more to it than this. These are the literal, more obvious aspects to being self-employed. [Pg.64]

If we dig deeper, we will find that business coimects us to each other, to people we might never have met otherwise— business forces us to be clear on our dreams. In essence, if we use it for the tool it can be, business can connect us to a deeper level of our being. Whether people are aware of it or not, being an entrepreneur is like being an alchemist it s about transforming ourselves and our [Pg.64]

Disdpline is the key to your conscious intent. This means making absolutely stire you think about your business as a habitat for you, your staff, and your customers during the design of a project. The futtue of business will require the conscious use of the will to engage in patient [Pg.65]

As an entrepreneur, you are scientist and artist the longer you re in business, the more finely tuned your instruments of discretion, intuition, and creativity become. Understanding the principles of business mapping is a good foundation to have, but it is not essential for the creation of something that satisfies your needs. The lessons of business are mainly about attitude, teaching us not only about otir environment but also about oiu own character flaws and power of spirit. [Pg.66]

There s been a lot of ink spilled about the dismal state of big business lately. So many people see only the bad side of enterprise because, let s be realistic, it s not always pretty. It s a shock to notice in myself, as it was blatant in many business leaders, that over the years business has brought out in me (although I m not alone) every one of these five passions of the mind  [Pg.66]


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