Budget, Authority, Need, and Time

BANT stands for Budget, Authority, Need, and Time, and is a more advanced lead qualification practice than demographics and firmographics. BANT takes into consideration the ability to secure facts about the prospect before moving forward, and therefore these are questions often asked by the sales rep to further qualify the lead. 

No Budget, Authority, Need, and Time (BANl) The lead has no budget, isn t the right person to speak with, doesn t have a need, or the timing doesn t quite work out. 

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