Blogs content pieces

Email mcirketing often uses leads already in your database or leads from a list. By creating emails to promote content pieces, events, new product launches, and so on, you can create additional buzz and demand for your company. Email marketing attracts leads to your website, blog, social channels, events, and webinars, making it a fantastic channel to move leads through your sales funnel. 

Each content piece should have at least one blog post created for lead generation purposes. Don t be afraid to take content directly out of the ebook and include a few links and calls-to-action (CTAs) within the body of the blog. Also include a few images that reflect the content piece design. Figure 6-13 shows how a blog can be used to promote downloads for a new content piece. The CTA at the end asks the reader to download the content cisset. 

Make a list People love lists in blogs and content pieces, so why not try a list subject line in your emails Top 3, 5 tips, and so on do wonders for your open rates. 

For smaller assets, make sure they are awcire of all the new pieces you create. For example, Meirketo sends out a monthly content newsletter that includes blog stats, published content assets, and Coming Soon content assets. Take a look at Figure 15-10 to see an example from a content newsletter. 

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See also in sourсe #XX -- [ ]

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