Awareness-understanding-commitment-action cascade

Expect the Awareness-Understanding-Commitment-Action Cascade... 

Now consider the cascading awareness-understanding-commitment-action process shown in Figure 15.7, and suggestions for how to use it. It cascades in that it flows from the top to the bottom while the number of participants becomes smaller as the process proceeds. However, even so, the number of individuals remaining at the last or action level is often adequate to effect change. 

Figure 15.7 You, as the change leader, should anticipate and patiently work through the cascading awareness-understanding-commitment-action process.

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