Appropriate Odour Area

The brief from Business Scents Ltd requests submissions for a feminine luxury line that includes a fine fragrance, antiperspirant, shampoo/ shower gel and soap. The perfumer has asked for guidelines for the appropriate odour area as soon as possible so that the creative work can begin. 

We already have information available from a project completed recently reviewing the perfumes currently used in toilet soap bars in Europe. A range of soaps was profiled by the sensory panel and the results were analysed to give a two-dimensional map showing the 

Those fragrances that are closest together on the map are most similar in odour character, whilst those that are furthest apart are most different. So, for instance, fragrances A59 and C33 are relatively similar in odour character, while A59 and D28 are quite different. To interpret the map and describe the nature of the differences between the odours, a correlation analysis is carried out. This analysis enables us to identify the characteristics that are most important in distinguishing between the fragrances, and the direction of increasing perception of each of these characteristics is indicated on the map with an arrow. So we can tell, for instance, that A59 is perceived to be far more fruity than D28. 

The map indicates that the fragrances in the herbal, green and citrus areas are totally inappropriate for fragrance development for this brief they are perceived by the consumer as functional, cleaning, invigorating and refreshing. Neither is the sweet floral, aldehydic area appropriate as, although it is seen as feminine, it is also perceived as cosmetic 

ANALYSIS OF INGREDIENTS TO CONVEY THE APPROPRIATE ODOUR CHARACTERISTICS 

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Evaporation ponds are often viewed negatively, particularly due to potential salinisation of local land, unpleasant odours and aesthetic problems (Christen et al. 1999). The siting and design of an evaporation pond must then take these factors into account. The planting of trees around the perimeter of a disposal basin has been suggested as a way to increase social acceptance. The pond site should also include a bulfer zone to position the pond an appropriate distance away from residential and commercial areas, schools, hospitals and other public areas (Jolly et al. 2000 Christen et al. 1999). 

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