Agribusiness crop protection

Food security is the most basic of all human needs. Since its emergence around 70 years ago, agribusiness, combining crop protection chemicals, seeds, and recently biotechnology, has allowed growers to substantially increase crop yield and thus played a fundamental role in helping to fulfill this need. However, in some areas of the world even the minimum requirements of food supply are not yet secured, while in the industrialized world, demand for improved food quality constantly increases. 

The growing world population and a constant area of arable land call for additional growth in agricultural production. Agribusiness has an important contribution to make here both now and in the future, through crop protection chemicals and also improved seeds which improve yields and enhance food quality. 

In this new era, three basic strategies can be pursued the introduction of new and more efficient products, innovation in crop seeds with new biotech traits, or commoditization. Only the leading companies will be able to pursue more than one option. Whichever strategic model they adopt, successful agribusiness players will continue to deploy their strengths to increase plant yield through plant protection applications, improved seed quality, and approaches to targeting consumer value. 

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