Accelerating leads down the funnel

Here are some elements to keep in mind when planning accelerator trigger 

Know what behavior indicates a high level of interest. 

Develop multiple tracks that speak to different levels of interest — for example, someone downloading a mid-funnel asset versus downloading a pricing sheet. 

Use offers that spark immediate engagement — a 50 Visa card for a demo or sales meeting, a chance to win an iPad, and so on. 

Another type of nurturing track is the interest-based nurture track. Send the lead what you know he s interested in. If a lead comes to your site and downloads two ebooks on personal finance, continue sending him content on personal finance versus sending him content on small business finance. Through interest-based campaigns, you can move your leads down the funnel, but also make sure that he stays engaged with your content at the same time. 

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