Your Road Map

Now that you have a sense of what you might want to measure and eire beginning to flesh that out, it s time to create your road map. Where cire you now and where do you want to be in six months, one yecir, or two years It s important to develop your milestones and create a plan of attack. 

What are your marketing objectives for the next few years  

Where do you think you have gaps in your current marketing mixture What new channels have you been dying to try  

Generating awareness Acquiring prospects Nurturing prospects Qualifying sales readiness 

How many qualified customers... Find you and your expertise 

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The following chart can serve as your road map to the subjects covered in this handbook. The chart provides a brief overview of the subjects covered in each chapter, and will help direct you to specific topical information. Use this along with the subject index to find the information you need. 

The first three chapters introduce several chemical concepts that will be more or less familiar, depending on your own experience with chemistry. If you need extra reinforcement for a word or concept, try a quick Internet search. 1 drop a few details intended to help with such searches from time to time. Also, the periodic table (Figure 0.1) is your road map throughout the book. On this table, similar elements are stacked on top of each other, and elements get bigger as you scan downward, almost as if gravity has pulled the heavier ones down. 

FIG. 0.1 The origami periodic table. Refer to this throughout the book as your road map. The origami is explained in Chapter 3. 

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