Your Key Metrics

You then need to determine where you are now, what your sales and marketing teeuns have historically been doing, and whether it has been effective. 

Why is this important Well, your key metrics and what is important to you and your organization will be the driving forces behind your lead generation plan. They will also help you accurately plan resources and allocate dolWs. 

Ask yourself a selection of the following questions broken down into a sales and marketing process category  

The answers to these questions are not only good benchmarks for when you move forward, but they also show you where you might need improvement. 

Everyone reading this book works for a company that is at one level or another involved with a lead generation strategy. Some of your companies may be brand new and not yet active on social channels others might have some lead generation Ccimpaigns in place, but not a complete strategy. 

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