Wilde, Gerald

Wilde, Gerald J.S., Target Risk 2 A New Psychology of Safety and Health, PDF Publications, Toronto, Canada, 2001. 

Wilde s approach explains how roadway users react to changes in the traffic environment. For an elaboration of his psychological approach see Gerald J. S. Wilde. The Theory of Risk Homeostasis Implications for Safety and Health. Risk Analysis 2,4 (1982) 209-225. 

The risk homeostatic approach implies that safety policy can increase traffic safety through insurance rates, traffic fines, driver education and other measures which influence the benefits and costs of safety as perceived by roadway users. For detail on such incentive systems see Gerald J. S. Wilde and Paul A. Murdoch. Incentive Systems for Accident-Free and Violation-Free Driving in the General Population. Ergonomics 25,10 (1982) 879-890. 

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