What Is Demand Shaping

Demand shaping happens when companies use sales and marketing tactics like price, promotion, new product launch, sales incentives. 

Demand-side Views Suppiy-side Views 

Three elements are critical to an effective demand-shaping program  

Demand pattern recognition. Demand pattern recognition uses customer data and channel insights along with multidimensional data (time, geography, channel, brand, product group, and product type) to improve decisions. 

Real-time supply visibility. As demand is shaped, forecast error increases. As a result, it is important to have flexible supply processes to translate the demand impacts to internal and external supply organizations through supply visibility with minimal signal distortion and latency. 

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