Verbal communication productiveness

This is the name of what we used to know simply as the data sheet, or colloquially as the package insert. The SPC is the document that must be submitted in draft by companies to the MHRA/Reference Member State/European Medicines Evaluation Agency upon application for a marketing authorisation and, once approved, must then be provided to prescribers or suppliers of medicines, either with the product or at the time of promotion or within the previous 15 months of promotion of the product, written or verbal. The SPC includes the prescribing information for the product and represents the product licence approval for the medicine (see Section 12.2.1.1). It is the definitive statement between the competent authority and the company and, more importantly, is becoming the common basis of communication between the... 

The dialogue between clinician and statistician is of the utmost importance in the successful execution of a product development program today. The need for strong communication skills, verbal and written, among those involved in this... 

The manufacturer should also apply common sense to his hazard communication process. He must avoid placing so much verbal clutter on a label that it becomes difficult to imderstand or causes a disincentive to even read it. On the other hand, the label must contain enough information to warn and instruct a user of the product in an intelligent fashion and address the range of audiences likely to be involved. 

The shortcomings in these areas include incomplete and inconsistent medication history in patient charts, pharmaceutical care not provided routinely, large number of abbreviations used on preprinted forms and in medication communications (verbal and written), medication brands changed without the knowledge of surgical teams or technicians, hazardous chemical found in close proximity to products designated for patient use, top of anesthesia carts cluttered, medication "stashes" found in selected areas, inconsistent preoperative teaching of patients, and inconsistent system of double-checks [10]. 

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