Vector of psychological inertia

and during the last 20 years, so-called design fixation is the subject of systematic studies by cognitive psychologists. According to Youmans and Arciszewski (2014) this term can be defined thus  

Finally, an inventor familiar with the phenomenon is much more inclined to address it in a rational way and to try to deliberately overcome its negative impact. In this way, such an inventor will be much more effective in action than the one unaware of the phenomenon. Such an inventor may be simply doomed to make only small quantitative improvements. This will be done exclusively by using knowledge closely related to the problem and without the benefits of introducing radical and qualitative changes, which require overcoming the impact of the vector of psychological inertia. 

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In the third step, we need to imagine the ideal solution. This is not easy usually we are under such a strong influence of the vector of psychological inertia that it requires some effort and dreaming up the ideal solution using, for example, the technique of wishing described as a part of Synectics in Chapter 8. In the case of our example, the ideal solution might be described thus ... 

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