Trade sales coatings markets

Decorative paints, so called because they form a decorative coating inside and outside buildings, represent over 50% of coatings consumption in both the USA and Europe. This market can be further divided into trade and retail sectors. The former supplies the professional painter while the latter serves the retail outlets. One of the most noticeable developments in the retail sector in recent years has been the increase in paint sales from the large DIY stores at the expense of the smaller suppliers. Both retail and trade sectors can be further divided into waterborne emulsion paints , for walls, ceilings, etc., and solventborne gloss, primer, varnish, etc. 

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