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The Case of Cellular Mobile Telephony

Although the final decision was not made until February 1987, a digital [mobile] system was what we were all working towards for quite a few years. [Pg.129]

In this case study, four hypotheses shall be supported. First, that mobile telephony is a lead market phenomenon. Second, that the lead market can be differentiated by the lead market factors derived in the first chapter. Third, that the firms located or having their headquarters in the lead market became internationally conq)eti-tive. Fourth, that the lead market could have been identified before the mobile telephony industry emerged as a mass market in the early 1990s. [Pg.130]

Therefore, the price-lead effect of lead markets is clearly supported in the case of cellular mobile telephony as the mechanism of international diffusion and prevalence. National price differences in mobile telephony can be the result of national differences in... [Pg.165]

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